A 3rd party financial services selling company has heterogenous data environment from which a Master Data Management solution is built. Customer seeks a clean master data environment where his customers are uniquely identified and has completeness. Data is cleaned and can be used to generate lead.
Automated integration with vendor data is sought. Data cleaning and normalization with NLP helping in intelligent search, merging and demerging is done. Maintaining customer data in a standard way with flexibility and incremental updates which is referred to as Customer Information Folder (CIF) is achieved.